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Orlando, August 6, 2018 – Highwoods Properties unveils a new name for one of its prominent, downtown office towers. The 16-story, 245,00-square-foot Lincoln Plaza is now 300 South Orange, paying homage to its prime corner location and popular street address.

“300 South Orange reflects a high-profile, increasingly vibrant and dynamic area of the central business district,” said Steve Garrity, Highwoods Vice President of Orlando. “It’s surrounded by amenities, adjacent to city hall and the highly successful Dr. Philips Performing Arts Center.”

Highwoods acquired 300 South Orange (then Lincoln Plaza) in 2014 and initiated “Highwoodtizing” upgrades, enhancing and transforming an onsite fitness center to a Highwoods-branded, state-of-the-art amenity, Velocity by Highwoods Properties. The property also features a Nature’s Table café, outdoor courtyard, dry cleaning valet, car detailing service, covered parking and electric car charging stations.

“This is an excellent, Class A asset with the ideal blend of amenities and location in one of Orlando’s most active office submarkets,” said Garrity.

With 300 South Orange, Highwoods’ office portfolio in the CBD totals 1.7 million square feet, making the company the largest office landlord in Downtown Orlando.